The entire concept of VITANGA started somewhere from one idea in mind: why not be able to find good-looking, nice-priced clothes that will fit real-life human beings?

It was one evening that our founders were simply catching up over dinner, and thought of fashion. They realised how a lot of brands serve just one type of body construct, and how many feel that fashion is something so distant. At that moment, the idea of VITANGA appeared, a brand that does not make people feel like outcasts, creating fashion that is on hand and affordable to everyone.

Instead of assuming what women wanted, we went out to talk to 130 women in 7 cities. We got into what was lacking through the stories they told us, what they want and even what annoys them. This study contributed all the necessary data needed to create our first assortment, which is made with care, comfort, and confidence.

We also attempt to remain responsible. We make a carbon-neutral production, and all the remaining fabrics are further used to create items that can be helpful at local homeless shelters. We are doing what we can as a way of paying back.

Fashion is there at the end of the day to make people feel good, in their skin, on their terms. That is what we are here for.